Our Inspiration
We draw from street culture, global minimalism, and the bold, unfiltered spirit of Aotearoa. Our designs reflect freedom, rebellion, and individuality — qualities that define the misfits, the visionaries, and the fearless.
HAASH is for the ones who don’t blend in. The ones who aren’t afraid to stand out. The ones who see clothing not just as fashion, but as identity.
About US
More than T-shirts.
We’re building statements.
HAASH started in New Zealand with one simple belief: your clothes should say something before you do. What began as a spark of an idea — to make apparel that speaks with confidence and intention — has grown into a movement for people who live unapologetically.
Every piece we create is designed to carry a message. From the fabrics we choose to the graphics we print, every detail has a purpose. We’re not chasing trends — we’re shaping stories.
Our Philosophy
This isn’t fast fashion. It’s slow, intentional, and real.
We believe in making garments that last years, not seasons. By focusing on quality materials, thoughtful design, and sustainable choices, we create pieces that become part of your story, not disposable trends.
Every shirt, every stitch, every drop is a commitment to authenticity.
Wear What You Stand For
Our designs aren’t just trendy — they’re intentional. Every piece is crafted to reflect individuality, mindset, and message. You don’t just wear HAASH, you represent it.
Built from the Fabric Up
We source premium cotton blends that feel as good as they look. Each shirt is made to outlast trends, with quality that holds up — no shrink, no fade, no shortcuts.
Rooted in New Zealand. Worn Worldwide.
Born in the rugged beauty of New Zealand, our style speaks to those who live boldly. HAASH carries the raw, refined spirit of the land wherever it's worn.